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For B2C Marketing Professionals

How To Build A Martech Reference Architecture For Banking

February 16, 2021

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Why Read This Report

Marketing technology (martech) ecosystems in the banking industry are more complex than those within other vertical sectors due to requisite enterprise integration, mandatory regulatory compliance, and complex customer journeys. Banks can make more effective martech investment decisions by mapping martech requirements and capabilities to Forrester's digital banking platform architecture (DBPA).

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Table of Contents

  • Banks Need A Reference Architecture To Optimize Martech Investments
  • Recommendations

  • Treat Martech Like A Critical Banking Application
  • Supplemental Material
  • Related Research Documents

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