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For B2C Marketing Professionals

How To Build A Moments-Based Marketing Ecosystem

Road Map: The Enterprise Marketing Technology Playbook

September 13, 2019

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Why Read This Report

The age of the customer demands customer obsession for successful competitive differentiation. Firms must build a moments-based marketing ecosystem to orchestrate continuous engagement with customers who expect relevant content and value exchanges in their moments of need. This report outlines the operational and technological requirements for moments-based marketing and provides implementation advice from B2C marketing professionals across multiple vertical segments. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Moments-Based Marketing Is A Game Changer
  • Moments-Based Marketing Requires A New Martech Approach
  • Don't Ignore Moments-Based Marketing's Organizational Requirements
  • Recommendations

  • Assess And Evolve Your Moments-Based Marketing Readiness
  • Supplemental Material
  • Related Research Documents

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