Why Read This Report
Most firms aren't yet customer obsessed, but that's not because they don't understand the concept. (We've been writing about it for 10+ years!) Leaders don't know how to operationalize customer obsession at their firms. Who should do what? How long it should take? What might it cost? Read this report to learn 1) how to apply the customer-obsessed operating model to your resources, priorities, and constraints; 2) the right roadmap to customer obsession for your company; and 3) ways to inspire your employees to develop customer-obsessed habits.
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