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For B2B Marketing Professionals

How To Design Communities For B2B Marketing

A Guide To Creating A Community Strategy Using Forrester's CLICK Framework

January 6, 2017

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Why Read This Report

Most B2B marketers understand that online communities can be a critical element of their overall customer engagement strategy, but too many struggle with choosing the right approach, sustaining involvement, and measuring effectiveness. This report provides a planning framework to help B2B marketers incorporate all of the essential community elements in a program that provides the highest value to their customers, prospects, and employees while meeting their organization's most important business objectives. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We have evaluated the data and found that it is still relevant.

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Table of Contents

  • B2B Marketers Need A Community Health Check
  • The Best Community Strategy Is Connected To Business Outcomes
  • Recommendations

  • Use CLICK To Optimize Community Health And Value
  • Related Research Documents

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