B2B marketing and marketing operations professionals should use this report to understand the capabilities of emerging vendors within major segments of the B2B CDP market and to inform their technology strategies.

Steven Casey

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Katie Linford

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Te

Steven Casey

This report guides B2B marketers on investing in a robust data management solution, whether internally developed or a packaged application such as a customer data platform (CDP), to improve the quality of that data.

Steven Casey

You can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer obsession. But to realize these benefits, you'll first have to select from a diverse set of vendor

Steven Casey

B2B marketers who make technology investment decisions need to account for the accelerating

Steven Casey

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Lori Wizdo

This report describes how chatbots and virtual assistants (VAs) can help B2B organizations retain and grow market share by improving the digital experience for buyer expectations for help throughout omnichannel digital journeys.

Steven Casey