Steven Casey

VP, Research Director

As a VP and research director in the Forrester Decisions for Demand & ABM service, Steve leads a team of analysts exploring the most critical trends in buyer behavior and enabling technologies to help clients become better marketers and deliver better results for their organizations. Before becoming a research director, Steve was a principal analyst on the Forrester marketing and sales team, where he published ground-breaking research on the impact of consumer experiences on B2B buyers. He conducted the industry’s first evaluations of the emerging ABM platform and B2B customer data platform markets, working closely with users and vendors to shape the direction and impact of these and other emerging solutions.

April 13th, 202113 min read

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Te

January 11th, 20214 min read

You can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer obsession. But to realize these benefits, you'll first have to select from a diverse set of vendor

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