Steven Casey
VP, Research Director
As a VP and research director in the Forrester Decisions for Demand & ABM service, Steve leads a team of analysts exploring the most critical trends in buyer behavior and enabling technologies to help clients become better marketers and deliver better results for their organizations. Before becoming a research director, Steve was a principal analyst on the Forrester marketing and sales team, where he published ground-breaking research on the impact of consumer experiences on B2B buyers. He conducted the industry’s first evaluations of the emerging ABM platform and B2B customer data platform markets, working closely with users and vendors to shape the direction and impact of these and other emerging solutions.
