Best Practice Report

How To Identify Online Marketing Suite Requirements

Assess Your Current State To Inform The Online Marketing Suite Road Map

June 13th, 2011
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Dave Frankland , Molly Murphy

Summary

The online marketing suite is a well-regarded framework for coordinating interactive marketing, but it consistently proves difficult to implement. Customer Intelligence (CI) professionals struggle to give the online marketing suite the strategic attention it needs and find it difficult to determine appropriate solution specifications. The online marketing suite needs assessment provides a self-test for CI professionals to determine where their organizations fit into Forrester's online marketing suite maturity model, and it provides guidance on what they must accomplish to move to each successive stage.

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