How To Integrate Search With Social Media

November 23rd, 2010

With contributors:

Angie Polanco , Kate van Geldern

Summary

Today, consumers increasingly rely on social media as a source for finding information online. This means marketers must adapt their search marketing strategies in order to be found. We recommend using social content to inform and drive search results, a process that you can start by planning search and social together and seeking internal staff and partners with research, technology, and social expertise.

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