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For B2C Marketing Professionals

How To Integrate Search With Social Media

November 23, 2010

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Why Read This Report

Today, consumers increasingly rely on social media as a source for finding information online. This means marketers must adapt their search marketing strategies in order to be found. We recommend using social content to inform and drive search results, a process that you can start by planning search and social together and seeking internal staff and partners with research, technology, and social expertise.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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