Summary
Today, consumers increasingly rely on social media as a source for finding information online. This means marketers must adapt their search marketing strategies in order to be found. We recommend using social content to inform and drive search results, a process that you can start by planning search and social together and seeking internal staff and partners with research, technology, and social expertise.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).