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For B2C Marketing Professionals

How To Measure Social Programs

January 9, 2017

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This is the Performance Management report in The Social Marketing Playbook For 2017.


Why Read This Brief

Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This performance management report of the social marketing playbook shows marketers the three levels of measurement they need to focus on and introduces new methods, data, and vendors that can help.

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