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For B2C Marketing Professionals

How To Measure Social Programs

December 12, 2018


Why Read This Report

Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This report shows marketers the three levels of measurement they need to focus on and introduces new methods, data, and vendors that can help. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Social Measurement Is Complex And Confusing
  • Build Three Types Of Social Measurement
  • Recommendations

  • Don't Expect Vendors And Platforms To Solve All Your Problems
  • Supplemental Material
  • Related Research Documents

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