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For B2C Marketing Professionals

How To Measure Social Programs

Performance Management: The Social Marketing Playbook

December 12, 2018

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This is the Performance Management report in The Social Marketing Playbook For 2019.

Why Read This Report

Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This performance management report of the social marketing playbook shows marketers the three levels of measurement they need to focus on and introduces new methods, data, and vendors that can help. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Social Measurement Is Complex And Confusing
  • Build Three Types Of Social Measurement
  • Recommendations

  • Don't Expect Vendors And Platforms To Solve All Your Problems
  • Supplemental Material
  • Related Research Documents

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