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For CMO Professionals

How To Pivot To People-Led Planning

The Pandemic Makes Taking An Adaptive Approach Critical

September 14, 2020

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Why Read This Report

Static marketing plans — often relegated to a single spreadsheet that marketers revisit a handful of times a year, if ever — can't abide when a global pandemic has disrupted markets, halted media, and abruptly adjusted consumer behaviors. CMOs must pivot to people-led planning immediately. Read this report to learn how.

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Table of Contents

  • Crisis Conditions Force An Immediate Shift To People-Led Planning
  • Establish Practices That Will Sustain When Crisis Abates
  • Look To Examples For How To Start
  • Recommendations

  • Immediately Remodel Your Media Methods
  • Supplemental Material
  • Related Research Documents

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