How US Bank Customers Use ATMs
January 26, 2010
Why Read This Report
ATMs are an important but often neglected channel. Eighty-five percent of US bank customers use ATMs, and one in three uses one at least weekly. Today's consumers use ATMs to make deposits, check account balances, and transfer money between accounts. More than four in five customers who use ATMs say they are satisfied with the channel, and one in five feels that ATMs are more secure than online banking.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Models and Calculators
- US Consumers' Use Of ATMs Varies By Region And Age
- US Bank Customers Like Their ATMs
How Italian Banking Customers Use Different Channels, 2015
December 3, 2015 | Aurelie L'Hostis
Chinese Banks Must Embrace Customer Experience To Achieve Sustainable Growth
March 20, 2017 | Riccardo Pasto
The State Of Digital Banking, 2016
December 30, 2016 | Aurelie L'Hostis