Best Practice Report

How To Build A Martech Reference Architecture For Banking

February 16th, 2021
With contributors:
Oliwia Berdak , Jost Hoppermann , Gordon Barnett , Anna Vyshnevska , Christine Turley

Summary

Marketing technology (martech) ecosystems in the banking industry are more complex than those within other vertical sectors due to requisite enterprise integration, mandatory regulatory compliance, and complex customer journeys. Banks can make more effective martech investment decisions by mapping martech requirements and capabilities to Forrester’s digital banking platform architecture (DBPA).

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