Best Practice Report

How To Build A Martech Reference Architecture For Banking

February 16th, 2021
With contributors:
Oliwia Berdak , Gordon Barnett , Jost Hoppermann , Anna Vyshnevska , Christine Turley


Marketing technology (martech) ecosystems in the banking industry are more complex than those within other vertical sectors due to requisite enterprise integration, mandatory regulatory compliance, and complex customer journeys. Banks can make more effective martech investment decisions by mapping martech requirements and capabilities to Forrester’s digital banking platform architecture (DBPA).

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.