How To Develop Valuable Messaging In The Context Of Sales Enablement

Elevate Sales Content And Conversations With A Strategic Messaging Architecture
March 30th, 2018
Matthew Camuso
Alexander Bullock
and Kara Hartig


To create content that matters, B2B marketers must understand what buyers really care about and how these concerns change during the purchase journey. In this report, Forrester outlines an approach to marketing content development and sales messaging that

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.