Report

How To Pivot To People-Led Planning

The Pandemic Makes Taking An Adaptive Approach Critical
June 30th, 2021
With Contributors:
Cole Walsh
and Diane Lynch

Summary

Static marketing plans — often relegated to a single spreadsheet that marketers revisit a handful of times a year, if ever — can't abide when a global pandemic has disrupted markets, halted media, and abruptly adjusted consumer behaviors. CMOs must pivot

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