How US Banking Customers Use Different Channels

July 26th, 2010
With Contributors:
Benjamin Ensor
Serena Goldberg
Rebecca Smith
and Brendan McGowan


The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines (ATMs), and the phone. In addition, multichannel banking is n

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