How eBusiness Can Court Multichannel Catalog And TV Shoppers

January 27th, 2011
Patti Freeman Evans
Benjamin Zeidler
and Douglas Roberge


Retailers want to engage multichannel shoppers — that much they know. But who these shoppers are and how retailers go about courting them are entirely different stories. Below is a profile of the multichannel catalog, online, and TV shoppers. We discuss t

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