Report

Improve Loyalty Measurement With Behavioral And Emotional Metrics

Performance Management: The Customer Loyalty Playbook
October 4th, 2019
With Contributors:
Chahiti Asarpota
and Christine Turley

Summary

Earning customer loyalty is critical to business success, and B2C marketers need to be able to measure and demonstrate that loyalty to the business. Marketers predominantly rely on retention metrics to measure the effectiveness of their loyalty strategies

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