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For B2C Marketing Professionals

Increase Engagement With A Customer-Centric Loyalty Program Refresh

Case Study: How PCC Community Markets Deployed An Enterprisewide Approach To Loyalty

February 19, 2021


Why Read This Report

Earning customer loyalty demands more than implementing a rewards program. Seattle-based PCC Community Markets (PCC), the largest community-owned food market in the US, used an enterprisewide approach to build a new loyalty program that boosted customer engagement and provides richer customer insights. B2C marketers can look to PCC's example as they embark on their own customer-centric loyalty journeys.

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