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Industry Analyst Relations And Insight

Insight: The Industry Analyst Relations Playbook

March 6, 2018

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This is the Insight report in The Industry Analyst Relations Playbook For 2020.

Why Read This Report

Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. Yet AR spends more on insight than on influence, and analysts think insight is what they exist to deliver. So this report — a chapter of the industry analyst relations playbook — explores the role of analyst insight in successful AR programs while recognizing that it usually coexists with an influence strategy. We learn which executives and business processes benefit from insight, how you can detect when insight is a priority, which insight delivery mechanisms you should use, and more. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Muddled Learn And Earn Sides Undermine AR Value
  • Learn From Thoughtful AR Managers
  • Vendors Benefit From Many Forms Of Insight
  • Obtain Insight Via A Range Of Learn-Side Activities
  • To Pay Or Not To Pay For Insight; That Is A Crucial AR Question
  • How To Choose The Optimal Learn-Side Analysts
  • Measure The Value Of Analysts' Insight
  • Recommendations

  • Ensure Maximum Return On Insight Investment
  • Supplemental Material
  • Related Research Documents

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