Save or Share this Report

For Analyst Relations Professionals

Industry Analyst Relations And Insight

Insight: The Industry Analyst Relations Playbook

March 6, 2018

Primary author headshot

Authors

Playbook icon

This is the Insight report in The Industry Analyst Relations Playbook For 2018.

Why Read This Report

Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. Yet AR spends more on insight than on influence, and analysts think insight is what they exist to deliver. So this report — a chapter of the industry analyst relations playbook — explores the role of analyst insight in successful AR programs while recognizing that it usually coexists with an influence strategy. We learn which executives and business processes benefit from insight, how you can detect when insight is a priority, which insight delivery mechanisms you should use, and more. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Muddled Learn And Earn Sides Undermine AR Value
  • Learn From Thoughtful AR Managers
  • Vendors Benefit From Many Forms Of Insight
  • Obtain Insight Via A Range Of Learn-Side Activities
  • To Pay Or Not To Pay For Insight; That Is A Crucial AR Question
  • How To Choose The Optimal Learn-Side Analysts
  • Measure The Value Of Analysts' Insight
  • Recommendations

  • Ensure Maximum Return On Insight Investment
  • Supplemental Material
  • Related Research Documents

Recommended Research