Innovating The Adjacent Possible

How To Generate The Next Big Product Idea That Will Transform Your Industry
August 4th, 2011
With Contributors:
Carlton Doty
Annie E. Corbett
and Andia Vokshi


Most product strategists proceed in an entirely reasonable fashion: They set proximate goals and move toward them in a linear mode, tweaking a product or service to fulfill the well-understood goals of the organization and, hopefully, the needs of the end

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