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For Customer Insights Professionals

Insights-Driven Cities Deliver Effective Governance

People, Process, Data, And Technology Improve Service Delivery And Citizen Experience

July 3, 2019

Why Read This Report

The decade-old "smart city" moniker is yielding its hold. Hail the rise of the "insights-driven city," in which city leaders use data insights to understand the needs of citizens, optimize operational processes, and deliver services effectively. These cities recognize that data-derived insights lead to better governance. This report for insights pros looks at how cities have invested in the four pillars of an insights-driven city: people, process, data, and technology.

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Table of Contents

  • Cities Want To Use Data, Not Just Collect And Share It
  • Four Competencies Support An Insights-Driven City Strategy
  • Recommendations

  • Think Holistically When Planning An Insights Transformation
  • Supplemental Material
  • Related Research Documents

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