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For B2C Marketing Professionals

Interactive Marketing Channels To Watch, 2008

Better Goals Will Unlock New Channel Adoption

August 29, 2008

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Why Read This Report

Consistent with past studies, email, search, and display media are still the most heavily penetrated interactive channels; this year, they reach near ubiquitous adoption. Online video and most social media also continue strong growth. Widgets and mobile see less aggressive adoption, and game marketing loses ground. Marketers can overcome their current channel challenges by applying Forrester's frameworks for developing objectives-based program strategies and measuring engagement.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Proven Channels Still Matter Most
  • Practicalities Hold Marketers Back
  • RECOMMENDATIONS

  • Adopt New Channels Based On Your Goals
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