Trends Report

Interactive Marketing Channels To Watch, 2008

Better Goals Will Unlock New Channel Adoption

August 29th, 2008
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Thomas Cummings , Emily Bowen

Summary

Consistent with past studies, email, search, and display media are still the most heavily penetrated interactive channels; this year, they reach near ubiquitous adoption. Online video and most social media also continue strong growth. Widgets and mobile see less aggressive adoption, and game marketing loses ground. Marketers can overcome their current channel challenges by applying Forrester's frameworks for developing objectives-based program strategies and measuring engagement.

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