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For B2C Marketing Professionals

It's OK To Break Up With Social Media

Vision: The Social Marketing Playbook

May 13, 2020

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This is the Vision report in The Social Marketing Playbook For 2020.

Why Read This Report

In the last decade, social media has become a quagmire of marketers competing for consumers' attention. Instead, consumers should lead the conversation — as social media was originally intended. We are here to tell you: It's OK for companies to walk away from social media. This report explains why companies need to relax on social media and let consumers define their brands.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Marketers Are Complicit In Social Media's Mess
  • You're So Vain; I Bet You Think Social Media Is About You
  • Don't Kid Yourself: Social Media Isn't Crucial To Your Goals
  • What It Means

  • Consumers, Not Companies, Will Define Brands On Social Media
  • Supplemental Material
  • Related Research Documents

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