It’s OK To Break Up With Social Media

August 2nd, 2021

With contributors:

Brigitte Majewski , Melissa Parrish , Shynise McElveen , Christine Turley

Summary

In the last decade, social media has become a quagmire of brands competing for empowered consumers’ attention. But social media is not about companies; it’s about consumers. When companies prioritize listening over engagement, consumers can lead the conversation — as social media was originally intended. Marketers should use that consumer conversation to inform their go-to-market approaches to better win, serve, and retain customers. Marketers should also reevaluate if they should even be on social media and feel comfortable dialing back their presences when social media platforms don’t deliver. We are here to say: It’s OK for companies to walk away from social media.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.