Trends Report

Join The Conversation To Build Customer Relationships

Turn Voice And Language Innovation Into A Conversational Strategy

October 15th, 2018
With contributors:

Summary

After the web and the app eras, we're now entering a period where natural language will take over from computer language. This will accelerate the need for brands to create personalized dialogues with empowered and demanding customers leveraging real-time messaging and conversational platforms. This report helps CMOs put conversational marketing strategies in place by creating persistent customer relationships across channels and throughout the customer life cycle.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.