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For B2C Marketing Professionals

Justify Your Social Media Programs By Methodically Measuring Them

Performance Management: The Social Marketing Playbook

March 28, 2019

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This is the Performance Management report in The Social Marketing Playbook For 2020.

Why Read This Report

B2C marketers struggle to quantify the value of their social marketing programs. This report demonstrates how to measure three types of social marketing performance: business impact, marketing impact, and content impact.

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Table of Contents

  • Marketers Fail Big In Measuring Social's Marketing And Business Impact
  • Skip Content Impact And Jump Directly To Marketing Impact Metrics
  • You're Not Done Until You Measure Business Impact Metrics
  • What It Means

  • Brace Yourselves: Proving Social Media Programs Will Only Get Harder
  • Supplemental Material
  • Related Research Documents

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