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Leadership In The Age Of The Customer

Customer-Obsessed Leaders Do Five Things Right

April 26, 2016

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Why Read This Report

Five years into the age of the customer, power is shifting from organizations to customers exactly as we predicted, driving more digital disruption, encouraging more consumer hyperadoption, and compelling more organizations to embrace customer obsession. This report reveals the leadership qualities and habits that will help employees reach the required level of customer obsession. Having a customer-obsessed operating model is one thing, but leading the organization to execute it effectively is another. The best leaders will do both. Note: This report is a successor to the "Winning In The Age Of The Customer" Forrester report.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • We Are Five Years Into The Age Of The Customer
  • The Next Five Years: How And When To Become Customer-Obsessed
  • Become The Leader Who Can Direct Your Firm To Customer Obsession
  • Recommendations

  • Conduct A Personal Leadership Review: Do You Have What It Takes?
  • What It Means

  • Customer-Obsessed Leadership Becomes The New Standard
  • Supplemental Material
  • Related Research Documents

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