Trends Report

Make Smart Wireless Location Technology Decisions

Hint: Beacons Aren't Always The Answer

June 8th, 2016
Michele Pelino, Principal Analyst
Michele Pelino Principal Analyst
Andre Kindness, Principal Analyst
Andre Kindness Principal Analyst
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Christopher Voce , Jaclyn Galan , Merlina McGovern

Summary

Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business results. However, a broad array of wireless location technologies can enable these business benefits. This report, combined with Forrester's infrastructure & operations (I&O) companion report, "Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives," guides eBusiness and channel strategy pros on how to work with their I&O counterparts to select the appropriate wireless medium to address their business requirements.

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