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For eBusiness & Channel Strategy Professionals

Make Smart Wireless Location Technology Decisions

Hint: Beacons Aren't Always The Answer

June 8, 2016

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Why Read This Report

Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business results. However, a broad array of wireless location technologies can enable these business benefits. This report, combined with Forrester's infrastructure & operations (I&O) companion report, "Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives," guides eBusiness and channel strategy pros on how to work with their I&O counterparts to select the appropriate wireless medium to address their business requirements.

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Table of Contents

  • Location Matters In Business — And It Is Essential To Mobile Services
  • Location Technology Has Limitations
  • Use Cases Will Guide Location Technology Decisions
  • Recommendations

  • Use Business Goals To Guide Location Technology Decisions
  • Supplemental Material
  • Related Research Documents

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