Save or Share this Report

For eBusiness & Channel Strategy Professionals

Make Smart Wireless Location Technology Decisions

Hint: Beacons Aren't Always The Answer

June 8, 2016


Why Read This Report

Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business results. However, a broad array of wireless location technologies can enable these business benefits. This report, combined with Forrester's infrastructure & operations (I&O) companion report, "Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives," guides eBusiness and channel strategy pros on how to work with their I&O counterparts to select the appropriate wireless medium to address their business requirements.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Location Matters In Business — And It Is Essential To Mobile Services
  • Location Technology Has Limitations
  • Use Cases Will Guide Location Technology Decisions
  • Recommendations

  • Use Business Goals To Guide Location Technology Decisions
  • Supplemental Material
  • Related Research Documents

Recommended Research