Make Smart Wireless Location Technology Decisions
Hint: Beacons Aren't Always The Answer
June 8, 2016
Why Read This Report
Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business results. However, a broad array of wireless location technologies can enable these business benefits. This report, combined with Forrester's infrastructure & operations (I&O) companion report, "Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives," guides eBusiness and channel strategy pros on how to work with their I&O counterparts to select the appropriate wireless medium to address their business requirements.
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Table of Contents
- Location Matters In Business — And It Is Essential To Mobile Services
- Location Technology Has Limitations
- Use Cases Will Guide Location Technology Decisions
- Use Business Goals To Guide Location Technology Decisions
- Supplemental Material
- Related Research Documents
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