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For eBusiness & Channel Strategy Professionals

Make Your B2B Business A Digital Business

Executive Overview: The B2B eCommerce Playbook

June 29, 2018

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  • By John Bruno
  • with Daniel Hong,
  • Peter Harrison,
  • Madeline King
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This is the Executive Overview in The B2B eCommerce Playbook For 2019.

Why Read This Playbook

New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. In the B2B eCommerce playbook, we examine today's broader B2B eCommerce landscape and outline how organizations can use digital to optimize their B2B eCommerce teams and processes for success. This report is an update to a previously published report.

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