Save or Share this Report

For eBusiness & Channel Strategy Professionals

Make Your B2B Business A Digital Business

Executive Overview: The B2B eCommerce Playbook

September 1, 2017

Primary author headshot

Authors

  • By Andy Hoar
  • with Martin Gill,
  • Meredith Cain,
  • Peter Harrison
Playbook icon

This is the Executive Overview in The B2B eCommerce Playbook For 2018.

Why Read This Playbook

New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. In the B2B eCommerce playbook, we examine today's broader B2B eCommerce landscape and outline how organizations can use digital to optimize their B2B eCommerce teams and processes for success. This report is an update to a report published on April 8, 2016.

Get Access

You can read this complimentary report by registering with Forrester.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Already A Client?

Log in to read this document.