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Make “My Account” The Linchpin Of Your Personalization Strategy

Examining The Best Practices Of 10 Leading US Retailers
October 25th, 2019
With Contributors:

Summary

Retailers are obsessed with personalization to create more relevant experiences for — and “stickier” relationships with — their customers. Opt-in personalization, the ability for customers to easily access and control their privacy and notifications setti

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