Report

Making Programmatic Advertising Work For B2B Businesses

Find What Technology, Data, And Media Partners You Will Need To Leverage Programmatic Advertising Successfully
March 1st, 2017
With Contributors:
Jeremy Swire
and Christine Turley

Summary

The economics of online advertising have traditionally been ill suited for B2B marketers, who rely on targeted and lead-based communications more than mass reach. But programmatic media buying and access to new data sources give them new ways of reaching

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