Market Overview: Rich Media Management Software
Traditional Digital Asset Management Software Morphs Into New Categories
December 21, 2010
Why Read This Report
With online channel demands increasing, many organizations are taking a fresh look at rich media management. Often, companies lack the technology and/or strategy to properly manage and distribute rich media assets such as images, graphics, and video. And inconsistent vendor use of the term "digital asset management" (DAM) makes the vendor selection process confusing. In our most recent study, Forrester found commercial rich media management systems fall into one or more categories: high-end production, marketing operations, audio and video, and general purpose. For this report, Forrester surveyed 20 vendors with rich media management products. Content and collaboration (C&C) professionals must keep specific use cases — both current and future — in mind when investigating these vendors. And don't overlook the vendors' track records serving companies of similar needs and size.
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