CIOs supporting their European operations with public cloud infrastructure see a market that appears healthy but fragmented. Hyperscale arrivals from the US mix with locally developed options and European resellers of foreign products. As the cloud is critical to agile and cost-effective delivery of the business technology agenda, CIOs no longer have the luxury of endless experimentation: They must select trusted partners with which to grow. In this report, we explore the European market and discuss the issues to consider when choosing partners.