Market Overview: Trade Promotion Management

Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications
April 22nd, 2015
With Contributors:
Holger Kisker, Ph.D.
and Arelai Ephraim


Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in order to win, serve, and retain consumers throughout th

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