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For B2C Marketing Professionals

Marketers: Get Ready For Augmented Reality

Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It

November 13, 2017

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Why Read This Brief

After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its devices and its developer kits with built-in AR potential. The result: AR will offer more opportunities than virtual reality (VR) for marketers in the next three years. This report reviews the state of the AR market and shares best practices on how to approach the technology as a marketer.

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Table of Contents

  • Marketers Are Not Ready For Augmented Reality, Yet
  • Strategically Add AR To Your Marketing Toolkit
  • Recommendations

  • Start Piloting AR Experiences Now
  • What It Means

  • AR Is Key To The Future of Marketing Innovation
  • Supplemental Material
  • Related Research Documents

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