Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Marketers' Options Improve As Social Marketing Technologies Converge

July 17, 2020


Why Read This Report

B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up with technology capabilities, adds to the struggle. This report helps marketers prepare for social marketing success with an explanation of today's social technology landscape and advice on how to navigate the many point solutions that are rapidly converging into suite solutions. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Five Social Technology Categories Clarify A Tangled Landscape
  • Social Suites Unite Point Solutions — But Are Still A Work In Progress
  • Recommendations

  • Decide If You Need Point Solutions Or A Suite Solution
  • Supplemental Material
  • Related Research Documents

Recommended Research