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For B2C Marketing Professionals

Marketers' Options Improve As Social Marketing Technologies Converge

Tools And Technology: The Social Marketing Playbook

January 11, 2019

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This is the Tools And Technology report in The Social Marketing Playbook For 2019.

Why Read This Report

B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the struggle. This report helps marketers prepare for social marketing success with an explanation of today's social technology landscape and advice on how to navigate the many point solutions that are rapidly converging into suite solutions.

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Table of Contents

  • Five Social Technology Categories Clarify A Tangled Landscape
  • Social Suites Unite Point Solutions — But Are Still A Work In Progress
  • Recommendations

  • Decide If You Need Point Solutions Or A Suite Solution
  • Supplemental Material
  • Related Research Documents

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