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For B2C Marketing Professionals

Marketers: Rate Your Customer Privacy Proficiency

Assessment: The Customer Trust And Privacy Playbook

October 31, 2018

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This is the Assessment report in The Customer Trust And Privacy Playbook For 2019.

Why Read This Brief

For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy acumen, and engage with their privacy and security counterparts. This report will help marketing teams assess their privacy proficiency across five key competencies. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. In this version, we have revised the competencies, scoring model, and maturity levels.

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