Report

Assess Your Marketing Privacy Proficiency

Test Your Collection And Use Of Customer Data Across Four Competencies

July 28th, 2020
With contributors:
Mike Proulx, Stephanie Liu, Alex Schanne, Rachel Birrell

Summary

For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means CMOs and their teams must develop privacy awareness, build privacy skills, and engage with their privacy and security counterparts. This report will help marketing teams assess their privacy proficiency across four competencies: oversight, process, people, and customer experience.

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