Trends Report

Marketing Teams Today: Not Deft

Mindsets, Structures, And Skills Aren't Yet Customer Obsessed

August 9th, 2017
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Drew Green, null
Drew Green
With contributors:
Keith Johnston , Jeremy Swire , Shayna Neuburg

Summary

Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy marketing methods. This report profiles current marketing organizations and recommends ways CMOs can help them become more nimble.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.