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For CMO Professionals

Marketing Teams Today: Not Deft

Mindsets, Structures, And Skills Aren't Yet Customer Obsessed

August 9, 2017


Why Read This Report

Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy marketing methods. This report profiles current marketing organizations and recommends ways CMOs can help them become more nimble.

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Table of Contents

  • Marketing Organizations Are Too Inside-Out
  • Recommendations

  • Lay The Groundwork For A Nimble Marketing Organization
  • Supplemental Material
  • Related Research Documents

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