Save or Share this Report

For CMO Professionals

Marketing Teams Today: Not Deft

Mindsets, Structures, And Skills Aren't Yet Customer Obsessed

August 9, 2017

Authors

Why Read This Report

Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy marketing methods. This report profiles current marketing organizations and recommends ways CMOs can help them become more nimble.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Marketing Organizations Are Too Inside-Out
  • Recommendations

  • Lay The Groundwork For A Nimble Marketing Organization
  • Supplemental Material
  • Related Research Documents

Recommended Research