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For B2C Marketing Professionals

Marketing Under GDPR Hinges On Data Governance

Road Map: The Customer Trust And Privacy Playbook

July 10, 2018


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This is the Road Map report in The Customer Trust And Privacy Playbook For 2019.

Why Read This Report

The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to Japan, all of which will require that marketers take procedural and technical steps to protect consumers and show more transparency in their data practices. Read this report to understand how these new laws will impact your marketing and digital advertising. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in changes and updates to privacy regulations.

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Table of Contents

  • The GDPR Upends Digital Advertising In Europe
  • Lawful Data Use Hinges On Good Data Governance
  • Stand By For Even More Disruption From Europe And California
  • Recommendations

  • Define Your Firm's Approach To New Privacy Rules
  • Supplemental Material
  • Related Research Documents

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