Summary
The General Data Protection Regulation (GDPR) of 2018 was one of the first laws to tangibly impact how B2C marketers and advertisers handle consumer data, heralding a new era of privacy compliance for marketing. Since then, countries across the globe have enacted legislation that requires marketers to take procedural and technical steps to protect consumers and show more transparency in their data practices. Read this report to understand how the changing privacy regulatory landscape will affect your marketing strategy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).