Data Overview Report

Media Agencies, Global, Q3 2018

Forrester's Overview Of 34 Media Agency Partners

August 3rd, 2018
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Keith Johnston , Olivia Morley , Rachel Birrell

Summary

Media agencies wield buying power, leverage cutting-edge expertise, and broaden marketers' knowledge and perspective. But to access these benefits, you first have to select from a diverse set of agencies — agencies that vary by size, functionality, geography, and vertical market focus. CMOs should use this report to understand the value they can expect from media agencies and select the right ones based on size and functionality.

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