Report

Mini-Programs Serve Customers In Their Financial Mobile Moments

Financial Institutions In China Need To Seize The Opportunity To Engage Empowered Customers With Mini-Programs
January 10th, 2019
With Contributors:
Han Bao
and Bill Nagel

Summary

Chinese consumers spend the majority of their time on the digital platforms of Baidu, Alibaba, and Tencent (BAT) rather than on individual firms' mobile apps or websites. Mini-programs offer a glimpse into the future of digital experiences on these platfo

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