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For B2C Marketing Professionals

Mobile App Discovery: Best Practices To Promote Your App

April 15, 2013

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Why Read This Report

Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there's a great risk that your app won't stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.

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Table of Contents

  • Think Twice Before Launching An App
  • Best Practices To Promote Your Mobile Application
  • Supplemental Material
  • Related Research Documents

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