Mobile Banking Initiative Checklist
Twenty Key Questions To Ask When Planning Mobile Banking Initiatives
July 14, 2014
Why Read This Report
You’ve been asked to lead your firm’s mobile banking strategic planning. You and your team have developed a strategic vision, evaluated the competitive landscape, and built the business case, but now you have to plan for individual mobile initiatives. Where do you start? What questions should you ask and answer before going forward on each initiative? This checklist provides 20 steps digital leaders at banks should take (and “check off”) for each mobile initiative. The checklist also contains links to other resources and reports available to help your team win in a customer-obsessed mobile banking market.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase