Why Read This Report
Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate entirely different capabilities that will evolve in future mobile solutions. The ability to consume more goods and services on mobile devices means consumers will purchase more on these same devices. Forrester interviewed more than 100 firms and experts to develop a perspective on just what mobile commerce (mCommerce) will be in 2030.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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