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For eBusiness & Channel Strategy Professionals

Mobile Shopping Is Stalling, But Don't Panic

May 3, 2018

Why Read This Report

Retailers have been aggressively investing in mobile commerce. However, the total percentage of physical goods retail in the US sold via mobile devices has not grown significantly in recent years. Digital business executives should carefully analyze the objectives that they have for their mobile investments and recognize the limitations of the mobile channel. This report explores the facts around current mobile shopping figures and outlines what retailers need to do in the current landscape.

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Table of Contents

  • Mobile Shopping Penetration Isn't Getting Bigger
  • Mobile Commerce Faces Big Uphill Battles
  • Recommendations

  • Focus On Customer Experience, Not Your Mobile Commerce Number
  • Supplemental Material
  • Related Research Documents

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