Mobile World Congress 2010: Welcome To Nontelecom Players!
February 25, 2010
Why Read This Report
The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's "mobile first" approach and the shadow that Apple cast over the show are forcing mobile operators in particular to redefine their position in the value chain. The traditional focus on infrastructure and this year's debate on operators' congested networks need to be put in the context of nontelecom players' willingness to monetize mobile. Mobile World Congress is a unique opportunity to witness how mobile is reinventing itself and to see how it will become even more disruptive in consumers' daily lives in the future. Consumer product strategists who want to define or refine their mobile road map for the coming months and years need to understand the tectonic shifts affecting the industry. They shouldn't be seduced by overhyped trends, such as augmented reality, and they should avoid putting all their eggs in one basket: It is far too risky to bet on a single player or a single technology.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Traditional Mobile Industry Is In Full Swing
- Nontelecom Companies Are Increasingly Willing To Monetize Mobile
- Related Research Documents