Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

Mobile World Congress 2010: Welcome To Nontelecom Players!

February 25, 2010

Primary author headshot

Authors

  • By Thomas Husson
  • with Mark Mulligan,
  • Ian Fogg,
  • Charles S. Golvin,
  • Laura Wiramihardja

Why Read This Report

The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's "mobile first" approach and the shadow that Apple cast over the show are forcing mobile operators in particular to redefine their position in the value chain. The traditional focus on infrastructure and this year's debate on operators' congested networks need to be put in the context of nontelecom players' willingness to monetize mobile. Mobile World Congress is a unique opportunity to witness how mobile is reinventing itself and to see how it will become even more disruptive in consumers' daily lives in the future. Consumer product strategists who want to define or refine their mobile road map for the coming months and years need to understand the tectonic shifts affecting the industry. They shouldn't be seduced by overhyped trends, such as augmented reality, and they should avoid putting all their eggs in one basket: It is far too risky to bet on a single player or a single technology.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • The Traditional Mobile Industry Is In Full Swing
  • Nontelecom Companies Are Increasingly Willing To Monetize Mobile
  • Related Research Documents

Recommended Research