Save or Share this Report

For B2C Marketing Professionals

Mobile-First Is Not Enough

Benchmark Your Mobile Marketing Approach

October 10, 2017

Primary author headshot


Why Read This Report

Over the past few years, "mobile first" has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn't truly put mobile at the heart of the customer experience and business transformation. This report helps marketers evaluate their mobile maturity by benchmarking their approaches against those of their peers. It also suggests ways to advance through the stages of mobile maturity.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Most Marketers Struggle To Integrate Mobile
  • Go Beyond Mobile-First
  • It's A Steep Climb: Get Ready For Business Transformation
  • Recommendations

  • First Align Objectives And KPIs, Then Master Mobile Moments
  • Supplemental Material
  • Related Research Documents

Recommended Research