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For B2C Marketing Professionals

Mobile-First Is Not Enough

Benchmark Your Mobile Marketing Approach

October 10, 2017

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Why Read This Report

Over the past few years, "mobile first" has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn't truly put mobile at the heart of the customer experience and business transformation. This report helps marketers evaluate their mobile maturity by benchmarking their approaches against those of their peers. It also suggests ways to advance through the stages of mobile maturity.

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Table of Contents

  • Most Marketers Struggle To Integrate Mobile
  • Go Beyond Mobile-First
  • It's A Steep Climb: Get Ready For Business Transformation
  • Recommendations

  • First Align Objectives And KPIs, Then Master Mobile Moments
  • Supplemental Material
  • Related Research Documents

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