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For B2C Marketing Professionals

Mobile's Untapped Value Is In Contextual Data

Why Contextual Data Will Improve Your Marketing Beyond Mobile

October 27, 2014

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Why Read This Report

As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely granular understanding of their customers, anticipate customers' expectations, and develop unique insights to power better marketing across all channels, not just mobile. This report will help marketers understand how to mine this unprecedented wealth of customer data and adopt the best practices of savvy marketing leaders who are straddling the realms of mobile and big data.

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Table of Contents

  • Mobile Data Is The New Customer Data Gold Mine
  • Marketers Must Realize That Mobile Is Much More Than A Channel
  • Mobile Data Will Power All Marketing Initiatives
  • RECOMMENDATIONS

  • Prepare Your Team To Mine For Mobile Data Insights Now
  • Supplemental Material
  • Related Research Documents

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