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For B2C Marketing Professionals

Modernize Your Martech Stack For Moments

Evolve Your Marketing Strategy And Technology To Serve Customers In Their Defining Moments

April 5, 2018


Why Read This Report

The world is changing, along with consumers' expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences that companies serve to consumers in just the moment they need them. B2C marketers must adopt the right strategy, operational best practices, and technology to win, serve, and retain customers in this new environment.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Brands Aren't Equipped To Meet Customers' Expectations
  • Marketers Need A Moments Mindset
  • Marketers Need An AI-Powered Machine To Manage Moments
  • Evolution Begins With A Strategy
  • Adapt Your Martech To Strategy And Operations
  • Recommendations

  • Start Mastering Your Customers' Defining Moments
  • Supplemental Material
  • Related Research Documents

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