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For eBusiness & Channel Strategy Professionals

Must-Have E-Commerce Features

Roadmap: The Retail E-Commerce Playbook

October 28, 2020

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This is the Roadmap report in The Retail E-Commerce Playbook For 2021.

Why Read This Report

Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the opportunities for differentiation in a retail e-commerce experience. We've divided the key opportunities into features and functionality to improve site navigation, product detail pages, and the checkout experience. We also discuss areas of opportunity, such as fulfillment, customer service, and omnichannel execution. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Key Commerce Features Have Percolated To The Top Over Time
  • Best-In-Class Goes Beyond The Core Site Experience
  • Recommendations

  • Cover Your Site Experience Bases
  • Supplemental Material
  • Related Research Documents

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