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For eBusiness & Channel Strategy Professionals

Must-Have eCommerce Features

Road Map: The Retail eCommerce Playbook

April 27, 2017

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This is the Road Map report in The Retail eCommerce Playbook For 2018.

Why Read This Report

Digital business leaders often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This road map chapter of the retail eCommerce playbook takes a prescriptive look at industry standards and opportunities for differentiation in a retail eCommerce experience. We've divided the key opportunities into features and functionality to improve site navigation, product detail pages, and the checkout experience. We also discuss additional areas of opportunity such as fulfillment, customer service, and omnichannel execution. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Key Commerce Features Have Percolated To The Top Over Time
  • Best-In-Class Goes Beyond The Core Site Experience
  • Recommendations

  • Cover Your Site Experience Bases
  • Supplemental Material
  • Related Research Documents

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